SEO and GEO (Generative Engine Optimisation)

Data-Led SEO and GEO Strategy to Boost Rankings

Clout delivers SEO services Perth businesses rely on for long-term, measurable results — and we’re already leading the charge on the next evolution: Generative Engine Optimisation (GEO).

We’re not just another SEO marketing agency chasing keywords. As a Perth-based SEO and content marketing agency, we align every optimisation effort with your broader business goals. From classic on-page SEO to local SEO and emerging GEO strategies, we ensure your brand gets seen — and understood.

Capability Cache

Capability Cache

Why Choose Clout For Your SEO?

  • Proven SEO services in Perth with results across multiple industries
  • In-house Perth SEO consultants and content specialists
  • Integration of SEO, content marketing and digital strategy
  • GEO-focused optimisation for AI-powered search engines
  • Transparent reports and no lock-in long-term contracts

What Our SEO Services Include

Whether you’re a growing local business or an established national brand, we tailor every strategy to suit your goals, budget and audience. 

What we offer:

  • Technical SEO audits and fixes
  • On-page optimisation (metadata, headings, image tags)
  • Local SEO and map pack strategies
  • Content optimisation and topic clustering
  • GEO and AI search visibility strategy
  • Competitor and keyword research
  • Monthly analytics and insights

Our Process

Our approach to SEO is strategic, collaborative and performance-driven. We don’t just tick boxes — we build sustainable visibility.

  1. Audit your current website, rankings and competitor landscape
  2. Define your goals, audiences and content opportunities
  3. Optimise technical structure and on-page elements
  4. Create or refine content to support authority and relevance
  5. Build backlinks and improve credibility signals
  6. Monitor performance and adjust based on data and search trends
  7. Implement GEO enhancements for AI visibility


We offer fixed pricing, no hidden costs and transparent monthly reporting so you can see exactly where your investment is going.

Introducing Generative Engine Optimisation (GEO)

GEO is the next step in SEO — and it’s already here. Generative Engine Optimisation focuses on how your content is picked up, summarised and surfaced by AI-powered systems such as ChatGPT, Bard and AI-driven search platforms.

Unlike traditional SEO which focuses on rankings in search engine results pages (SERPs), GEO ensures your brand’s content is clear, structured and comprehensive enough to be used (and trusted) by these generative models.

Clout’s approach to GEO includes:

  • Structuring content for AI comprehension
  • Improving source credibility and backlink authority
  • Crafting content with summarisation and context in mind
  • Aligning SEO and content marketing with emerging AI behaviours


We believe the best SEO companies in Perth should already be preparing their clients for the future of search — and we’re doing exactly that.

the results.

We’ve helped clients across Australia grow their visibility, authority and conversions through long-term, sustainable SEO strategies.

Clout has worked with businesses of all sizes — from startups to established national brands — to improve search engine rankings, increase organic traffic and drive more qualified leads. Whether you’re looking for a Perth SEO consultant or a full-service SEO agency, we’re here to deliver results that compound over time.

+114% Increase

114% increase in online sales over five months for a retail client

+83% Lead Growth

83% lead growth for a Perth fitness studio with no budget increase

+$1.2m Revenue

$1.2m additional sales from social media advertising campaigns

+114% Increase

114% increase in online sales over five months for a retail client

+83% Lead Growth

83% lead growth for a Perth fitness studio with no budget increase

+$1.2m

$1.2m additional sales from social media advertising campaigns

Client from RSL WA.

“Clout Marketing made paid social work for us—simple language, clear results. Their team felt like an extension of ours.”

Rachel Hogan
RSL WA Marketing Manager

get in touch.

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