Data-Led SEO and GEO Strategy to Boost Rankings
Clout delivers SEO services Perth businesses rely on for long-term, measurable results and we’re already leading the charge on the next evolution: Generative Engine Optimisation (GEO).
We’re not just another SEO marketing agency chasing keywords. As a Perth-based SEO and content marketing agency, we align every optimisation effort with your broader business goals. From classic on-page SEO to local SEO and emerging GEO strategies, we ensure your brand gets seen and understood.
Capability Cache
Capability Cache
Whether you’re a growing local business or an established national brand, we tailor every strategy to suit your goals, budget and audience.
What we offer:
Our approach to SEO is strategic, collaborative and performance-driven. We don’t just tick boxes — we build sustainable visibility.
We offer fixed pricing, no hidden costs and transparent monthly reporting so you can see exactly where your investment is going.
GEO is the next step in SEO and it’s already here. Generative Engine Optimisation focuses on how your content is picked up, summarised and surfaced by AI-powered systems such as ChatGPT, Bard and AI-driven search platforms.
Unlike traditional SEO which focuses on rankings in search engine results pages (SERPs), GEO ensures your brand’s content is clear, structured and comprehensive enough to be used (and trusted) by these generative models.
Clout’s approach to GEO includes:
We believe the best SEO companies in Perth should already be preparing their clients for the future of search and we’re doing exactly that.
Brand strategy is a long-term plan that defines how your brand is positioned, perceived and experienced by your audience. It establishes your value proposition, messaging, competitive positioning and visual direction. A strong brand strategy supports effective marketing planning, guides decision-making and ensures consistency across both digital and traditional channels.
An SEO service typically includes technical optimisation, on-page improvements, content refinement and ongoing performance monitoring. Rather than following a fixed template, SEO services should be scoped to your website, industry and objectives to ensure the work supports meaningful outcomes.
SEO is a long-term strategy. While some early improvements may be visible within a few months, more sustainable results generally develop over 6 to 12 months. Timeframes vary depending on competition, website condition and market activity.
SEO is ongoing. Search algorithms change, competitors adapt and user behaviour evolves. Ongoing SEO helps maintain performance, address emerging technical issues and continue improving visibility as your website and business grow.
Content often forms part of an SEO strategy, but it is guided by purpose rather than volume. SEO content marketing focuses on creating relevant, useful content that aligns with search intent and supports decision-making, rather than publishing content for the sake of frequency.
AI can support SEO by assisting with research, analysis and identifying patterns in search behaviour. It doesn’t replace SEO strategy, technical expertise or quality content, but helps improve efficiency and inform better prioritisation as part of a structured optimisation approach.
SEO now considers how content is understood and surfaced by AI-driven search tools such as ChatGPT and Gemini, as well as traditional search engines. This involves creating clear, well-structured content, strengthening technical foundations and ensuring information is easy to interpret, accurate and relevant. Optimising for AI-supported discovery, often referred to as Generative Engine Optimisation (GEO), builds on strong SEO fundamentals rather than replacing them.
Yes. Competitive industries require a clear strategy, strong technical foundations and realistic expectations. With consistent optimisation and a long-term approach, SEO can be effective even in highly competitive markets.
Yes. Clout provides SEO services that focus on building strong technical foundations, improving content relevance and supporting long-term website performance. We work closely with businesses to understand their goals, website challenges and wider marketing activity, ensuring SEO is aligned with broader digital and commercial objectives rather than treated as a standalone tactic.
Yes. SEO can be effective for businesses of all sizes, including those targeting local or niche markets. By improving website structure, relevance and visibility for specific search terms, SEO helps smaller businesses compete more effectively and build a sustainable online presence over time.
We’ve helped clients across Australia grow their visibility, authority and conversions through long-term, sustainable SEO strategies.
Clout has worked with businesses of all sizes, from startups to established national brands, to improve search engine rankings, increase organic traffic and drive more qualified leads. Whether you’re looking for a Perth SEO consultant or a full-service SEO agency, we’re here to deliver results that compound over time.
114% increase in online sales over five months for a retail client
83% lead growth for a Perth fitness studio with no budget increase
$1.2m additional sales from social media advertising campaigns
114% increase in online sales over five months for a retail client
83% lead growth for a Perth fitness studio with no budget increase
$1.2m additional sales from social media advertising campaigns
“Clout Marketing made paid social work for us—simple language, clear results. Their team felt like an extension of ours.”
Rachel Hogan
RSL WA Marketing Manager
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