Experience-driven insights, honesty and commitment to doing great work.
Driven by a desire for honest, collaborative relationships and a genuine commitment to delivering clever, creative work we established Clout in 2018.
Capability Cache
Cal Willcox
Managing Director
Cal is Clout’s Managing Director with over 20 years experience spanning client and agency side across London, Sydney and Perth. He has experience working on brands such as Nike, Wesfarmers (Kleenheat), Venutra Home and PEET land estates.
Carly Willcox
Account Director
Carly is Clout’s is Account Director and Head of Account Service (and CSO – Chief Snacks Officer) with over 20 years experience spanning client and agency side. She has experience working on brands such as iiNet, BankWest and Charter Hall.
Hayley Harman
Account Manager
Hayley is Clout’s Account Manager and CIO (Chief Inspiration Officer). Hayley manages a range of campaign and project activities spanning design, digital, social and search.
Casey Errington
Account Executive
Casey is Clout’s Account Executive and CFM (Chief Flavours Manager). Casey supports across a range of campaign and project activities spanning design, digital, social and search.
Emily Davidson
Account Coordinator
Emily is Clout’s Account Coordinator and CCO (Chief Culture Organiser). Emily supports across a range of campaign and project activities spanning design, digital, social and search.
Jose Esquivel
Lead Creative
Jose is Clout’s Lead Creative. He has over 20 years experience in agency and client roles and worked on brands such as Water Corp, Dale Alcock, ECU and Lotterywest.
Olivia Ritzen
Digital and Media Manager
Olivia is Clout’s Digital and Media Manager and supports with media planning and campaign management across social media and search advertising activity.
Richard Wassell
Search Manager
Richard is Clout’s Search Manager and supports with paid search campaign management, Search Engine Optimisation and Generative Engine Optimisation activity.
Cal Willcox
Managing Director
Cal is Clout’s Managing Director with over 20 years experience spanning client and agency side across London, Sydney and Perth. He has experience working on brands such as Nike, Wesfarmers (Kleenheat), Venutra Home and PEET land estates.
Carly Willcox
Account Director
Carly is Clout’s is Account Director and Head of Account Service with over 20 years experience spanning client and agency side. She has experience working on brands such as iiNet, BankWest and Charter Hall.
Hayley Harman
Account Manager
Hayley is Clout’s Account Manager and CIO (Chief Inspiration Officer). Hayley manages a range of campaign and project activities spanning design, digital, social and search.
Casey Errington
Account Executive
Casey is Clout’s Account Executive and CFO (Chief Food Organiser). Casey supports across a range of campaign and project activities spanning design, digital, social and search.
Emily Davidson
Account Coordinator
Emily is Clout’s Account Coordinator and CCO (Chief Culture Organiser). Emily supports across a range of campaign and project activities spanning design, digital, social and search.
Jose Esquivel
Lead Creative
Jose is Clout’s Lead Creative. He has over 20 years experience in agency and client roles and worked on brands such as Water Corp, Dale Alcock, ECU and Lotterywest.
Olivia Ritzen
Digital and Media Manager
Olivia is Clout’s Digital and Media Manager and supports with media planning and campaign management across social media and search advertising activity.
Richard Wassell
Search Manager
Richard is Clout’s Search Manager and supports with paid search campaign management, Search Engine Optimisation and Generative Engine Optimisation activity.
We’re strategists, designers, content creators and digital experts. We believe in:
Whether you’re launching something new, reimagining something old or just need help making it all work — We’re your team. We’re known for being friendly, strategic, creative and easy to work with.
We take our work seriously, but not ourselves.
Our recipe;
Every project starts with curiosity and clear thinking. We love what we do – and it shows. Here’s how we cook things up:
Our Facebook ad strategies are built for impact, whether you’re seeking brand awareness, lead generation, or eCommerce sales.
Clout combines smart targeting, structured campaign funnels, compelling creative and ongoing optimisation to get your brand in front of the right people at the right time.
Clout has successfully launched over 1,000 Facebook Advertising Campaigns across Australia. Our streamlined process has helped deliver over 40 million ad impressions in the last 3 years alone, but more importantly delivered tangible results for our clients.
114% increase in online sales over five months for a retail client
83% lead growth for a Perth fitness studio with no budget increase
$1.2m additional sales from social media advertising campaigns
114% increase in online sales over five months for a retail client
83% lead growth for a Perth fitness studio with no budget increase
$1.2m additional sales from social media advertising campaigns
“Clout Marketing made paid social work for us—simple language, clear results. Their team felt like an extension of ours.”
Rachel Hogan
RSL WA Marketing Manager
Big plans, small hunches or total maybes welcome. Fill out the form and let’s see where it goes
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