There’s plenty of news around telling us all about the plethora of AI tools we should be trying out, updates to platforms like Meta or Google and the non-stop networking events we should all be attending. We’ve waded through the news to bring you the important
For years, Google was the go-to for product discovery. Now? Gen Z is flipping the script. Instead of searching, they’re scrolling, uncovering new brands and products through Instagram and TikTok’s algorithm-driven feeds. This shift isn’t just about where they shop—it’s about how they shop. Shopping is
My name is Mackenzie and I’ve recently joined Clout as a Marketing Coordinator. Having just finished high school and coming from a hospitality background, moving into the marketing industry without prior experience was a little daunting. But as soon as I met the team at Clout,
In 2025, YouTube isn’t just a video platform – it’s a powerhouse in TV, AI, and creator-driven advertising. As it celebrates its 20th anniversary, its focus on Connected TV (CTV), AI innovation, and creator monetisation is reshaping how brands engage with audiences and drive results. Why
Instagram has long been a go-to platform for brands, but recent trends show a significant decline in interactions. Brands are seeing lower reach, fewer comments, and a decrease in organic engagement, leaving many questioning what’s changed and how to adapt. From changing user behaviour to Instagram’s
Why Threads Ads Matter for Brands Meta is testing image-based ads within the Threads feed, starting with select advertisers in the U.S. and Japan. This signals Meta’s broader strategy to monetise the platform while offering brands another touchpoint to connect with engaged users. Key Takeaways for
LinkedIn has rolled out new Campaign Manager features designed to give advertisers better targeting, deeper insights, and more control over ad performance. If your business relies on LinkedIn to generate leads or build brand awareness, these updates could help fine-tune your strategy and improve your ROI.
ChatGPT just took a bold step into the world of eCommerce and it’s going to change how people discover, compare and even buy products online. OpenAI has introduced a new shopping feature that lets users browse product listings directly within ChatGPT, powered by integrations with platforms
ELM PROPERTY INVESTORS Investment opportunities for sophisticated investors. Back to Our Work The Brief Elm Property Investors recently engaged Clout Marketing create a unique brand to reflect their new business venture. Elm offers investment opportunities for sophisticated investors with a focus on high-quality Australian commercial, industrial,
REALSIDE Specialists in commercial investment property Back to Our Work The Brief Realside is an Australian investment firm specialising in unlisted commercial property and private debt. They’re specialists in private market investment and use our decades of experience and extensive industry networks to solve complex investment
LEONORA PHARMACY Ecommerce pharmacy for the Goldfields mining industry Back to Our Work The Brief Clout Marketing were recently engaged by Leonora Pharmacy to redesign and rebuild their ecommerce website. We are proud to have partnered with Leonora Pharmacy to create an online shopping experience that
AUBIN CENTRAL Lauching a new land estate that sits in the growing hub of Aubin Centre. Back to Our Work The Brief Clout Marketing was engaged to manage the brand development and launch of a new land estate in Perth. Clout was tasked with the end-to-end
