My name is Mackenzie and I’ve recently joined Clout as a Marketing Coordinator. Having just finished high school and coming from a hospitality background, moving into the marketing industry without prior experience was a little daunting. But as soon as I met the team at Clout, I knew this was the perfect place to start…

There’s plenty of news around telling us all about the plethora of AI tools we should be trying out, updates to platforms like Meta or Google and the non-stop networking events we should all be attending. We’ve waded through the news to bring you the important announcements. Marketers And Sales Staff Feel Anxious Working On…

ChatGPT just took a bold step into the world of eCommerce and it’s going to change how people discover, compare and even buy products online. OpenAI has introduced a new shopping feature that lets users browse product listings directly within ChatGPT, powered by integrations with platforms like Shopify. Instead of clicking through websites or scrolling…

LinkedIn has rolled out new Campaign Manager features designed to give advertisers better targeting, deeper insights, and more control over ad performance. If your business relies on LinkedIn to generate leads or build brand awareness, these updates could help fine-tune your strategy and improve your ROI. What’s New in LinkedIn’s Campaign Manager? LinkedIn’s latest updates…

Why Threads Ads Matter for Brands Meta is testing image-based ads within the Threads feed, starting with select advertisers in the U.S. and Japan. This signals Meta’s broader strategy to monetise the platform while offering brands another touchpoint to connect with engaged users. Key Takeaways for Advertisers: A new placement for brand visibility – Threads…

Instagram has long been a go-to platform for brands, but recent trends show a significant decline in interactions. Brands are seeing lower reach, fewer comments, and a decrease in organic engagement, leaving many questioning what’s changed and how to adapt. From changing user behaviour to Instagram’s evolving algorithm, businesses need to rethink their strategies to…

In 2025, YouTube isn’t just a video platform – it’s a powerhouse in TV, AI, and creator-driven advertising. As it celebrates its 20th anniversary, its focus on Connected TV (CTV), AI innovation, and creator monetisation is reshaping how brands engage with audiences and drive results. Why YouTube’s CTV Growth Matters for Brands More people are…

For years, Google was the go-to for product discovery. Now? Gen Z is flipping the script. Instead of searching, they’re scrolling, uncovering new brands and products through Instagram and TikTok’s algorithm-driven feeds. This shift isn’t just about where they shop—it’s about how they shop. Shopping is no longer just a transaction; it’s entertainment, engagement, and…

Understanding DMARC: A Guide to Upcoming Email Authentication Changes In the ever-evolving landscape of digital communication, businesses constantly seek ways to ensure their email correspondence is secure, reliable, and trustworthy. As we approach February 2024, the implementation of Domain-based Message Authentication, Reporting, and Conformance (DMARC) policies will mark a significant shift in email security protocols.…

  Looking for a simpler way to connect with your customers on WhatsApp? Great news: Google Ads has introduced a feature that allows your ads to generate direct conversations in WhatsApp, making it easier for customers to reach out instantly. Instead of sending them to a clunky web form, this new approach gives potential buyers…

Clout Marketing is excited to announce that we have completed our JOSCAR-AU registration! JOSCAR refers to the Joint Supply Chain Accreditation Register, a highly regarded platform used by leading organisations in the defence, aerospace and security industries. This marks an important step forward for Clout, as we have met all requirements for acceptance and have…

My name is Mackenzie and I’ve recently joined Clout as a Marketing Coordinator. Having just finished high school and coming from a hospitality background, moving into the marketing industry without prior experience was a little daunting. But as soon as I met the team at Clout, I knew this was the perfect place to start…

In the intricate realm of marketing, where brands vie for attention amidst a constant barrage of messages, storytelling emerges as a powerful tool to captivate audiences and forge lasting connections. Unlike mere product pitches or dry statistics, compelling narratives have the ability to transport consumers into a world of emotions, experiences, and aspirations, leaving an…

As a small to medium enterprise (SME), optimising your online presence is crucial for reaching your target audience and driving business growth. While you may need more resources to establish a dedicated in-house SEO team, partnering with a digital marketing agency can provide the expertise and support you need to succeed. However, with a limited…

In a remarkable advancement in the field of artificial intelligence, Google has recently unveiled its latest model, Gemini, setting new benchmarks in AI capabilities. Gemini is positioned as a formidable contender to OpenAI’s ChatGPT, known for its conversational prowess and versatility. Gemini’s edge lies in its enhanced understanding and response capabilities, outperforming its predecessors in…

How can businesses improve their organic traffic in the era of continuous scroll? Google’s continuous scroll feature was first introduced on mobile in 2021 and then expanded to desktop in 2022. This change has significantly impacted organic traffic, particularly for businesses that rank lower in the search results. What is a continuous scroll? Continuous scroll…

New Search Manager joins Clout Marketing The search is over for Clout Marketing’s search manager (pardon the pun). Clout is excited to appoint Richard Wassell to oversee the Paid and Organic Search in collaboration with the Clout team. Richard has extensive experience managing the strategy and implementation of paid digital display advertising, Google Ads, and…

In today’s digitally-driven world, social media advertising has become an integral part of marketing strategies for businesses of all sizes. With numerous social media platforms available, understanding the various ad types can help you optimise your campaigns and achieve better results. Our guide provides an overview of the most common social media ad types, empowering…

Clout Marketing Teams Up with Longreach Clout Marketing have appointed Longreach as their new media partner working with all Clout clients effective from July 1. Cal Willcox, MD of Clout Marketing said the move to Longreach followed an extensive review where the agency identified the need for a media partner that could work seamlessly, and…

Recession Proof Marketing During a recession, businesses often face significant challenges in maintaining their growth and profitability. However, with the right marketing strategies, businesses can position themselves for success even in tough economic times. Here are ten marketing tips to help businesses navigate a recession: 1. Focus on Customer Retention: It’s more cost-effective to retain existing…

Give Write Volunteering Last month Clout Marketing and six carefully selected recruits rolled our school shirt sleeves up to lend a helping hand to the team at Give Write. Give Write take donations of new and pre-loved stationery and recycle, repackage and redistribute to kids in need so they have the tools to feel engaged…

New Marketing Coordinator Joins Clout Marketing Clout Marketing are excited to announce the appointment of Hayley Harman as Marketing Coordinator. Hayley has a strong background in retail sales and marketing and will be working across a range of Clout’s new and existing clients. “We’re excited to have Hayley join the team. She brings a strong…

Marketing automation touches most of your sales pipeline whether you planned it that way or not. From email confirmations to your CRM – automation helps us connect to our customers. What should you be thinking about this year when it comes to automation? Source of data. Where is your data from? How many places within…

Clout secures two new clients and welcomes return of Strategy Director Clout Marketing are excited to announce their recent appointment on two new businesses; SensesWA and Ascolta Early Learning and Care. SensesWA is a leading not for profit organisation, providing disability services to the Western Australian community since 1895. And, Ascolta Early Learning and Care…

Why are third party cookies in the news – and do they come with chocolate chips? When websites store information in your browser, these can then be used for other websites (or social media platforms) to show you ads based on what you’ve been looking at. Think of this concept as a digital trail of…

You might not have the time to spend days each month reviewing your marketing results, but there are some metrics that you should be checking on a regular basis. Benchmarking these metrics will help you make some top level decisions for your business when you’re ready to grow. Organic Search Terms – What are people…

Clout Marketing has hired Emily Sage as Account Coordinator. With growth through 2020 and 2021, the Clout team now adds Sage’s enthusiasm, content creation and digital skills to the business. With several years of experience in a range of industries plus a marketing degree, Sage will play a key supporting role across planning, media, digital…

Entries for Campaign Brief’s The Work are closed for 2022, so while we wait impatiently to hear of the brilliant pieces of work which were just that little bit more brilliant, we’re strolling down memory lane looking at past winners. Here are some of our favourites. Ikea’s Animal Crossing Catalogue In 2020, Ogilvy Taiwan created…

Clout Marketing appoints Carly Willcox to the role of Account Director. With nearly 20 years of experience across both client and agency side, Clout is excited to welcome Carly to the team. Clout Marketing’s Managing Director Cal Willcox said; “Having Carly join Clout will add great depth of experience to the to the team. Carly…