At Clout, we’re always looking ahead but every so often, we like to take stock, share what we’ve been working on and give you a glimpse into the people and ideas behind the scenes. Clout Turns Seven It’s been seven years since Cal took the leap

Emily’s journey into marketing didn’t follow a textbook path; it came with a creative spark, a love of storytelling and just a touch of movie magic. Inspired by those iconic communications roles in The Devil Wears Prada and How to Lose a Guy in 10 Days,

This August marked three years since I joined Clout Marketing. People have commented that three years in one role is considered a long stint and I find myself unsure of how to respond, as on one hand the time has passed seamlessly, yet on the other,

There’s plenty of news around telling us all about the plethora of AI tools we should be trying out, updates to platforms like Meta or Google and the non-stop networking events we should all be attending. We’ve waded through the news to bring you the important

For years, Google was the go-to for product discovery. Now? Gen Z is flipping the script. Instead of searching, they’re scrolling, uncovering new brands and products through Instagram and TikTok’s algorithm-driven feeds. This shift isn’t just about where they shop—it’s about how they shop. Shopping is

When Olivia joined Clout after years in the wild west of agency life, she was ready for a reset. With a background in media buying across some of Perth’s larger agencies, she knew how to deliver results, shape strong strategies and keep an eye on the

In 2025, YouTube isn’t just a video platform – it’s a powerhouse in TV, AI, and creator-driven advertising. As it celebrates its 20th anniversary, its focus on Connected TV (CTV), AI innovation, and creator monetisation is reshaping how brands engage with audiences and drive results. Why

Instagram has long been a go-to platform for brands, but recent trends show a significant decline in interactions. Brands are seeing lower reach, fewer comments, and a decrease in organic engagement, leaving many questioning what’s changed and how to adapt. From changing user behaviour to Instagram’s

Why Threads Ads Matter for Brands Meta is testing image-based ads within the Threads feed, starting with select advertisers in the U.S. and Japan. This signals Meta’s broader strategy to monetise the platform while offering brands another touchpoint to connect with engaged users. Key Takeaways for

LinkedIn has rolled out new Campaign Manager features designed to give advertisers better targeting, deeper insights, and more control over ad performance. If your business relies on LinkedIn to generate leads or build brand awareness, these updates could help fine-tune your strategy and improve your ROI.

ChatGPT just took a bold step into the world of eCommerce and it’s going to change how people discover, compare and even buy products online. OpenAI has introduced a new shopping feature that lets users browse product listings directly within ChatGPT, powered by integrations with platforms