Clout Marketing was approached to refresh the iconic Cooper & Oxley brand, which has a 60-year history in the Western Australian construction industry.
Client: Cooper & Oxley
Category: Strategy, branding, creative, media and digital
The Challenge
Refresh an iconic Australian construction brand while maintaining strong recognition and integration of past. The refreshed brand accurately reflected the brand positioning within the market, which reflected a reinvigorated approach to the competitive commercial construction industry.
Strategy
Understand current and desired brand positioning and explore the strategy, visual and content deliverables to help achieve objectives.
Design
Brand refresh, styleguide and implementation across a variety of channels.
Implementation
Integrate new brand elements across print, digital, design and social platforms.