Scroll-stopping Social Media Ads that combine creativity with clever
Clout delivers data-driven social media advertising that goes beyond just likes.
As a leading Perth-based social media marketing agency, we help businesses generate leads, boost conversions and build brand visibility across Facebook, Instagram, LinkedIn, TikTok and Pinterest. If you’re looking for strategic social advertising that works, then you’ve found it.
Capability Cache
Capability Cache
Clout has successfully launched over 1,000 Social Media Advertising Campaigns across Australia. Our streamlined process has helped deliver over 40 million ad impressions in the last 3 years alone, but more importantly delivered tangible results for our clients.
Social Ads Case Study #1
Industry: Childcare Franchise
Campaign Details:
> 1,064 Link Clicks (6 week period)
> 52,000+ Accounts reached within local area
> Facebook and Instagram Ads
> Lead Ad Campaign
> Geographically targeted radius
Social Ads Case Study #2
Industry: Land Developer
Campaign Details:
> 1,439 Link Clicks (6 week period)
> $1.68 Cost Per Link Click
> Facebook and Instagram Ads with Content
> Lead Ad Campaign
> Geographically and Demographically Targeted
Social Ads Case Study #3
Industry: Home Renovation
Campaign details:
> Always On Strategy reaching 1.48 million Perth accounts per year
> Over 2,000 campaign link clicks per month
> Facebook and Instagram Ads
> 4.6% Click Through = Highly Targeted
Social Ads Case Study #4
Industry: Fitness Franchise
Campaign details:
> Between 2 and 3K campaign clicks per month
> Data driven targeting using automation
> Full funnel strategy
> Facebook and Instagram Ads
Social Ads Case Study #5
Industry: Retirement Apartments
Campaign details:
> Additional leads converted via remarketing
> 5,000 – 7,000 Video Views per month
> As low as 0.01c per Video View
> Facebook and Instagram Ads
> AI enhanced ad optimisation
Social Ads Case Study #6
Industry: Live Event
Campaign details:
> 50,000+ New website visitors
> $0.97 cost per event ‘attend’ response
> 2,073,640 campaign impressions across LinkedIn, Facebook and Instagram
> Highest ever event attendance and engagement levels
Different social platforms can work better for different industries and target markets, which is why you need a tailored campaign to suit your objectives, messaging and audience. Clout specialise in the full range of ad options including;
Our approach to social media strategy is efficient, practical and ROI-focused:
1. Discover & Define – Understand your goals, audience, and current performance
2. Plan & Strategise – Select the right platforms, budgets, and campaign approach
3. Create & Build – Develop messaging, visuals, and set up campaigns with tracking in place
4. Launch & Monitor – Go live and track early results across all platforms
5. Optimise & Report – Refine targeting and creative, share clear performance insights
6. Scale & Evolve – Grow successful campaigns and adapt to changing platforms and trends
The cost of social media advertising in Australia varies depending on your industry, audience and goals. On average, small to medium businesses spend starts from $2,500 per month, which includes ad spend, social ad management, optimisation, reporting and creative. Costs are influenced by the platform (Facebook, Instagram, TikTok, LinkedIn), competition, ad format and level of targeting. Starting with a realistic budget allows you to test performance, optimise campaigns and scale what works.
Choosing the right platform is critical to successful social media marketing in Australia. Facebook and Instagram remain the most widely used, making them strong options for consumer brands. TikTok is growing quickly with younger demographics, while LinkedIn advertising is particularly effective for B2B campaigns and professional services. Many businesses see the best results by running ads across multiple platforms — for example, using Instagram for awareness, Facebook for retargeting and LinkedIn for lead generation. It’s better to choose the most fitting channel for your audience and objectives – and then trialling it well, rather than spreading budget too thinly across too many channels.
Measuring the success of social media campaigns in Australia comes down to tracking the right data. Key metrics include reach, impressions, click-through rate (CTR), cost-per-click (CPC), conversions and return on ad spend (ROAS). Performance benchmarks differ by industry, but the focus should always be on ongoing improvement. Allow at 2-4 weeks for ads to optimise, and run A/B tests on creative and targeting. Clout implements tools like Facebook Pixel or LinkedIn Insights to ensure accurate tracking of traffic, leads and sales. It’s imperative to set up and integrate tracking with websites before starting any campaign.
Effective ad targeting in Australia combines location, demographics and interests. You can narrow campaigns to specific states, cities or postcodes, refine by age or life stage, and layer on behaviours or interests relevant to your market. Advanced strategies like retargeting website visitors and creating lookalike audiences often deliver stronger results. It’s important to comply with Australian privacy and consumer laws, ensuring all campaigns are transparent, accurate and not misleading. This builds trust and protects your brand reputation.
Common mistakes with social media advertising in Australia include setting unrealistic budgets, running low-quality creative and failing to track results correctly. Ads must be designed for mobile, since most Australians browse on their phones. Refresh campaigns regularly to avoid ad fatigue, and make sure all claims are backed up to comply with Australian Consumer Law. Another frequent error is overlooking disclosure rules for paid partnerships or influencer campaigns. Avoid these pitfalls by testing, monitoring performance and staying across both platform updates and local regulations.
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