WORK / EMPLIFY KARATE AND KICK BOXING
A new brand for trusted family community and wellness spaces.
The Brief
Running 19 karate and kickboxing schools around Perth is no easy task! When it came time to amalgamate the schools under one unifying name and brand, Emplify was ready to kick it. The new name needed to be unique, memorable, and representative of their values.
After much research, discussion, and development, the name Emplify was invented. Emplify stands for more than just providing karate and fitness kickboxing classes; it aims to provide empowering experiences to people so they may achieve and make positive changes within themselves.
The Work
The renaming and rebranding were executed through a customised process, involving a combination of customer research and stakeholder engagement to provide a holistic brand snapshot.
The steps included:
- Customer Research and Stakeholder Engagement - Conducting in-depth research to understand customer needs and engaging with stakeholders to gather insights.
- Name and Brand Strategy - Developing a strategic plan for the new name and brand that aligns with the company’s vision and values.
- Brand Creative and Marketing Implementation Strategy - Crafting creative brand elements and a marketing strategy to bring the new brand to life.
- Execution: Applying the brand across multiple platforms including print, signage, website, app, and social media.
