Aubin Central: Perfectly placed living.

A new brand for a new land estate

Aubin Central is a vibrant neighbourhood hub in the heart of Aubin Grove, offering a lively mix of shopping, dining and essential services. With a focus on local convenience and community connection, it brings everyday ease and energy to one of Perth’s fastest-growing residential areas. Everything you need, close to home.

Clout Marketing was engaged to create a new estate name, brand and launch this exciting new land estate in the heart of Aubin Grove.

Scope Snapshot.

Strategy
Campaign Development
Design
Web Development
SEO
Google Ads
Social Ads
Social Content

Scope Snapshot.

Strategy Development
Name Development
Brand and Styleguide
Campaign Development
Website Design + Build
Videography + Photography
Social Media Advertising
Social Content
Design
Google Ads + SEO

A brand designed for the centre of it all.

Clout created a bright, community-driven brand for Aubin Central, bringing the land estate to life with a fresh identity and dynamic marketing presence. From name and brand design through to website design and campaign launch, every touchpoint was built to reflect the estate’s promise of connected, convenient living in one of Perth’s fastest-growing suburbs. Activity included;

Stakeholder and sales agent engagement and research
Business name ideation
Brand design and style guide development
Responsive WordPress website design, build, testing, launch and hosting
Signage design, printing and installation
Copywriting, including SEO keyword research and inclusion
Photography and videography
Campaign concept creation
Social media content creation
Social media advertising (Facebook / Instagram)
Digital Advertising including Google Ads
Design and print of sales brochures, flyers and other promotional items

the work.

our approach.

Clout began by researching the local competitor offering, and then engaging owners and stakeholders to uncover key insights. From there Clout developed the brand, which aligned to community values, supported by a detailed brand strategy and style. A responsive WordPress website design, custom photography, video and high-impact collateral were produced to reflect the vibrant identity.

The team executed a cohesive launch campaign across signage, Google Ads, digital display, REA, SEO. A strong Social Media Advertising (Facebook/Instagram) and Organic Social Content (Facebook/Instagram) provided huge supporting momentum! Clout ensured every touchpoint embodied the estate’s promise of connected, convenient living.

the results.

The launch of the estate created excitement – resulting in quick awareness building amongst the various identified target markets. Initial enquiry was strong.

The estate carved out a clear brand position within the competitive corridor, which enabled the land estate to sell all 100 lots within the desired period.

100k+

Social Impressions

10,000+

Website Visitors

Sold Out

All Lots Sold

773k

Facebook Post Views

1,000%

Increase

50k

New Website Visitors

Feedback from RSL WA.

“Clout Marketing have supported RSL WA in a range of marketing, design and digital activities. A special shout out for their support during ANZAC Day 2023, where they were instrumental in preparing branding, creative and advertising activity to deliver a stunning outcome that helped drive awareness and highlight the importance of ANZAC Day to the WA community. Would not hesitate recommending.“

Rachel Hogan
RSL WA Marketing Manager