At Clout, we’re always looking ahead but every so often, we like to take stock, share what we’ve been working on and give you a glimpse into the people and ideas behind the scenes.
Clout Turns Seven
It’s been seven years since Cal took the leap to start his own agency. What began as a dream has evolved into a full-service team delivering strategy-driven marketing solutions across WA and beyond. Over the years, we’ve built countless new brands, campaigns, websites, and helped dozens of businesses navigate an ever-changing marketing landscape.
While the tools, platforms and trends have changed, our focus hasn’t. Our work is still built on the same foundations: curiosity, craft and genuine care for our clients’ success.
We’re grateful for every client, staff member and collaborator who’s been part of the journey so far.
Client Spotlight: Ovest Website Launch
We recently worked with the Ovest team to design, build and launch a new website that puts their property investment expertise front and centre. The build focused on usability, streamlined content and a structure that supports long-term growth.
Designed to showcase their industrial investment expertise, this one was all about strength, clarity and scalability. Learn more about the work we’ve done for Ovest.
The Lead Journey Can Make or Break Your Campaign
So, you’ve launched a Meta campaign. The creative is strong, the targeting is on point and the budget is working. But the leads aren’t converting and now you’re wondering why.
In most cases, the issue isn’t the ad, it’s what happens after someone clicks. We’ve seen campaigns send traffic to broken forms, unclear CTAs or landing pages that feel disconnected from the message. Sometimes the content is too light. Other times, it’s not clear what to do next.
Our advice is to walk through the full experience as if you’ve never seen the brand before. Make sure the messaging matches, the next step is obvious and the page builds trust quickly. A great campaign doesn’t stop at the click, that’s just where the real work begins.
Our Clients Said It Best
We’re passionate about helping our clients thrive and their feedback says it all. When they win, we win. Take a look at the impact we’ve made, straight from the source.
‘Clout Marketing has been a game changer for our business. Their tailored approach, strong communication, and genuine customer focus make them stand out. They deliver real results across strategy, brand, social media, and digital campaigns. Highly recommended for businesses looking for reliable, effective marketing support.’ – Sharon Squires-Hansen, RLL
Monthly Read: What AI Is Really Learning From
AI tools like ChatGPT and Google’s Gemini are changing how people search for information, but have you ever wondered where they get their answers?
A recent study, shared by PR Daily, looked at the sources AI is pulling from. The results are surprising. It’s third-party articles, media coverage and credible external mentions that carry the most weight, with newer stories surfacing more frequently. Visibility in AI works a lot like SEO. It’s still about authority, and that comes from who’s talking about you, not just what you publish.
Interested in reading more of industry trends we’ve been keeping track of? See more of our recent blogs.
In Our Neighbourhood: Small Business Growth Grant
If you’re a small business considering an investment in your marketing strategy or interested in how we promote growth, this is worth checking out.
Small businesses in WA can now access up to $10,000 to work with qualified consultants on projects that fuel growth. The Small Business Growth Grant from the Small Business Development Corporation is designed for strategic work such as marketing planning, digital transformation and improving business systems.
We’ve put together a simple guide to help you understand the grant — check it out!