Understanding DMARC: A Guide to Upcoming Email Authentication Changes In the ever-evolving landscape of digital communication, businesses constantly seek ways to ensure their email correspondence is secure, reliable, and trustworthy. As we approach February 2024, the implementation of Domain-based Message Authentication, Reporting, and Conformance (DMARC) policies will mark a significant shift in email security protocols.…
In the intricate realm of marketing, where brands vie for attention amidst a constant barrage of messages, storytelling emerges as a powerful tool to captivate audiences and forge lasting connections. Unlike mere product pitches or dry statistics, compelling narratives have the ability to transport consumers into a world of emotions, experiences, and aspirations, leaving an…
As a small to medium enterprise (SME), optimising your online presence is crucial for reaching your target audience and driving business growth. While you may need more resources to establish a dedicated in-house SEO team, partnering with a digital marketing agency can provide the expertise and support you need to succeed. However, with a limited…
In a remarkable advancement in the field of artificial intelligence, Google has recently unveiled its latest model, Gemini, setting new benchmarks in AI capabilities. Gemini is positioned as a formidable contender to OpenAI’s ChatGPT, known for its conversational prowess and versatility. Gemini’s edge lies in its enhanced understanding and response capabilities, outperforming its predecessors in…
How can businesses improve their organic traffic in the era of continuous scroll? Google’s continuous scroll feature was first introduced on mobile in 2021 and then expanded to desktop in 2022. This change has significantly impacted organic traffic, particularly for businesses that rank lower in the search results. What is a continuous scroll? Continuous scroll…
New Search Manager joins Clout Marketing The search is over for Clout Marketing’s search manager (pardon the pun). Clout is excited to appoint Richard Wassell to oversee the Paid and Organic Search in collaboration with the Clout team. Richard has extensive experience managing the strategy and implementation of paid digital display advertising, Google Ads, and…
In today’s digitally-driven world, social media advertising has become an integral part of marketing strategies for businesses of all sizes. With numerous social media platforms available, understanding the various ad types can help you optimise your campaigns and achieve better results. Our guide provides an overview of the most common social media ad types, empowering…
Clout Marketing Teams Up with Longreach Clout Marketing have appointed Longreach as their new media partner working with all Clout clients effective from July 1. Cal Willcox, MD of Clout Marketing said the move to Longreach followed an extensive review where the agency identified the need for a media partner that could work seamlessly, and…
Recession Proof Marketing During a recession, businesses often face significant challenges in maintaining their growth and profitability. However, with the right marketing strategies, businesses can position themselves for success even in tough economic times. Here are ten marketing tips to help businesses navigate a recession: 1. Focus on Customer Retention: It’s more cost-effective to retain existing…
Give Write Volunteering Last month Clout Marketing and six carefully selected recruits rolled our school shirt sleeves up to lend a helping hand to the team at Give Write. Give Write take donations of new and pre-loved stationery and recycle, repackage and redistribute to kids in need so they have the tools to feel engaged…