This August marked three years since I joined Clout Marketing. People have commented that three years in one role is considered a long stint and I find myself unsure of how to respond, as on one hand the time has passed seamlessly, yet on the other,

There's plenty of news around telling us all about the plethora of AI tools we should be trying out, updates to platforms like Meta or Google and the non-stop networking events we should all be attending. We've waded through the news to bring you the important

For years, Google was the go-to for product discovery. Now? Gen Z is flipping the script. Instead of searching, they’re scrolling, uncovering new brands and products through Instagram and TikTok’s algorithm-driven feeds. This shift isn’t just about where they shop—it’s about how they shop. Shopping is

When Olivia joined Clout after years in the wild west of agency life, she was ready for a reset. With a background in media buying across some of Perth’s larger agencies, she knew how to deliver results, shape strong strategies and keep an eye on the

In 2025, YouTube isn’t just a video platform - it’s a powerhouse in TV, AI, and creator-driven advertising. As it celebrates its 20th anniversary, its focus on Connected TV (CTV), AI innovation, and creator monetisation is reshaping how brands engage with audiences and drive results.

Instagram has long been a go-to platform for brands, but recent trends show a significant decline in interactions. Brands are seeing lower reach, fewer comments, and a decrease in organic engagement, leaving many questioning what’s changed and how to adapt. From changing user behaviour to Instagram’s

Meta is testing image-based ads within the Threads feed, starting with select advertisers in the U.S. and Japan. This signals Meta’s broader strategy to monetise the platform while offering brands another touchpoint to connect with engaged users.

LinkedIn has rolled out new Campaign Manager features designed to give advertisers better targeting, deeper insights, and more control over ad performance. If your business relies on LinkedIn to generate leads or build brand awareness, these updates could help fine-tune your strategy and improve your ROI.

ChatGPT just took a bold step into the world of eCommerce and it’s going to change how people discover, compare and even buy products online. OpenAI has introduced a new shopping feature that lets users browse product listings directly within ChatGPT, powered by integrations with platforms

Looking for a simpler way to connect with your customers on WhatsApp? Great news: Google Ads has introduced a feature that allows your ads to generate direct conversations in WhatsApp, making it easier for customers to reach out instantly. Instead of sending them to a

My name is Mackenzie and I’ve recently joined Clout as a Marketing Coordinator. Having just finished high school and coming from a hospitality background, moving into the marketing industry without prior experience was a little daunting. But as soon as I met the team at Clout,

Understanding DMARC: A Guide to Upcoming Email Authentication Changes In the ever-evolving landscape of digital communication, businesses constantly seek ways to ensure their email correspondence is secure, reliable, and trustworthy. As we approach February 2024, the implementation of Domain-based Message Authentication, Reporting, and Conformance (DMARC) policies