Every business wants to grow on social media. But the tools you use matter, and paid social advertising and organic posts aren’t the same thing. They serve different purposes, achieve different outcomes and require different strategies. The brands that succeed understand the difference and know how

In this month’s New and Newsworthy we’ve been keeping active with Steptember and mini golf, while also reflecting on what keeps brands moving forward: a clear identity, strong values and the trust you build with your audience. This edition explores why trusted perspectives matter more than

Many businesses fall into the trap of thinking that a new logo will solve their growth challenges. A fresh design might look great on paper, but without strategy behind it, the impact is short-lived. A brand is much more than a logo, it's the full experience

Many businesses treat a website like a one-off project. Design, build and launch, tick the box and move on. But a website is not a brochure to be printed and forgotten. It is usually the core of your brand’s digital presence and if you treat it

At Clout, we’re always looking ahead but every so often, we like to take stock, share what we’ve been working on and give you a glimpse into the people and ideas behind the scenes. Clout Turns Seven It’s been seven years since Cal took the leap

Emily’s journey into marketing didn’t follow a textbook path; it came with a creative spark, a love of storytelling and just a touch of movie magic. Inspired by those iconic communications roles in The Devil Wears Prada and How to Lose a Guy in 10 Days,

This August marked three years since I joined Clout Marketing. People have commented that three years in one role is considered a long stint and I find myself unsure of how to respond, as on one hand the time has passed seamlessly, yet on the other,

There's plenty of news around telling us all about the plethora of AI tools we should be trying out, updates to platforms like Meta or Google and the non-stop networking events we should all be attending. We've waded through the news to bring you the important

For years, Google was the go-to for product discovery. Now? Gen Z is flipping the script. Instead of searching, they’re scrolling, uncovering new brands and products through Instagram and TikTok’s algorithm-driven feeds. This shift isn’t just about where they shop—it’s about how they shop. Shopping is

When Olivia joined Clout after years in the wild west of agency life, she was ready for a reset. With a background in media buying across some of Perth’s larger agencies, she knew how to deliver results, shape strong strategies and keep an eye on the

In 2025, YouTube isn’t just a video platform - it’s a powerhouse in TV, AI, and creator-driven advertising. As it celebrates its 20th anniversary, its focus on Connected TV (CTV), AI innovation, and creator monetisation is reshaping how brands engage with audiences and drive results.

Instagram has long been a go-to platform for brands, but recent trends show a significant decline in interactions. Brands are seeing lower reach, fewer comments, and a decrease in organic engagement, leaving many questioning what’s changed and how to adapt. From changing user behaviour to Instagram’s