Meta is testing image-based ads within the Threads feed, starting with select advertisers in the U.S. and Japan. This signals Meta’s broader strategy to monetise the platform while offering brands another touchpoint to connect with engaged users.

LinkedIn has rolled out new Campaign Manager features designed to give advertisers better targeting, deeper insights, and more control over ad performance. If your business relies on LinkedIn to generate leads or build brand awareness, these updates could help fine-tune your strategy and improve your ROI.

ChatGPT just took a bold step into the world of eCommerce and it’s going to change how people discover, compare and even buy products online. OpenAI has introduced a new shopping feature that lets users browse product listings directly within ChatGPT, powered by integrations with platforms

Looking for a simpler way to connect with your customers on WhatsApp? Great news: Google Ads has introduced a feature that allows your ads to generate direct conversations in WhatsApp, making it easier for customers to reach out instantly. Instead of sending them to a

My name is Mackenzie and I’ve recently joined Clout as a Marketing Coordinator. Having just finished high school and coming from a hospitality background, moving into the marketing industry without prior experience was a little daunting. But as soon as I met the team at Clout,

Understanding DMARC: A Guide to Upcoming Email Authentication Changes In the ever-evolving landscape of digital communication, businesses constantly seek ways to ensure their email correspondence is secure, reliable, and trustworthy. As we approach February 2024, the implementation of Domain-based Message Authentication, Reporting, and Conformance (DMARC) policies

In the intricate realm of marketing, where brands vie for attention amidst a constant barrage of messages, storytelling emerges as a powerful tool to captivate audiences and forge lasting connections. Unlike mere product pitches or dry statistics, compelling narratives have the ability to transport consumers into

As a small to medium enterprise (SME), optimising your online presence is crucial for reaching your target audience and driving business growth. While you may need more resources to establish a dedicated in-house SEO team, partnering with a digital marketing agency can provide the expertise and

In a remarkable advancement in the field of artificial intelligence, Google has recently unveiled its latest model, Gemini, setting new benchmarks in AI capabilities. Gemini is positioned as a formidable contender to OpenAI’s ChatGPT, known for its conversational prowess and versatility. Gemini’s edge lies in its

How can businesses improve their organic traffic in the era of continuous scroll? Google’s continuous scroll feature was first introduced on mobile in 2021 and then expanded to desktop in 2022. This change has significantly impacted organic traffic, particularly for businesses that rank lower in the

New Search Manager joins Clout Marketing The search is over for Clout Marketing’s search manager (pardon the pun). Clout is excited to appoint Richard Wassell to oversee the Paid and Organic Search in collaboration with the Clout team. Richard has extensive experience managing the strategy and

In today’s digitally-driven world, social media advertising has become an integral part of marketing strategies for businesses of all sizes. With numerous social media platforms available, understanding the various ad types can help you optimise your campaigns and achieve better results. Our guide provides an overview