In today’s digitally-driven world, social media advertising has become an integral part of marketing strategies for businesses of all sizes. With numerous social media platforms available, understanding the various ad types can help you optimise your campaigns and achieve better results. Our guide provides an overview of the most common social media ad types, empowering you to make informed decisions and reach your target audience effectively.

1. Sponsored Content:

Sponsored content, also known as native ads, seamlessly integrates with the platform’s organic content. These ads blend in naturally with users’ newsfeeds, making them less intrusive and more engaging. Sponsored content allows you to promote your brand, products, or services while maintaining a non-disruptive user experience.

2. Display Ads: 

Display ads are graphical advertisements that appear on social media platforms, typically in the sidebar or within users’ newsfeeds. These visually appealing ads use eye-catching images, headlines, and compelling copy to grab users’ attention and drive them to your desired landing page.

3. Video Ads: 

Video ads have gained immense popularity, thanks to their ability to capture and retain viewers’ attention. Whether it’s short and snappy or longer storytelling formats, video ads provide a visually engaging way to showcase your brand or products. Platforms like Facebook, LinkedIn, and Instagram offer diverse video ad options, including in-feed, Stories, and pre-roll ads and are suitable for all businesses and industries. Video ads are best in brand advertisements as they allow you to visually narrate your brand story, enabling a more immersive and captivating experience for your audience.

4. Carousel Ads: 

Carousel ads allow you to showcase multiple images or videos in a single ad unit. Users can swipe or click through the carousel to explore different products or features. This ad format is ideal for highlighting a range of offerings, telling a visual story, or presenting step-by-step guides. 

5. Lead Generation Ads: 

Lead generation ads enable businesses to collect valuable customer information directly. These ads typically include a lead capture form, making it convenient for users to submit their details without leaving the platform. This ad type streamlines the conversion process and helps build your customer database. A lead generation ad proves most effective for retail promotions, but it requires a reasonable budget due to its generally higher cost per result. Nevertheless, the leads generated through this ad format are highly qualified as they have actively taken the time to fill out the form.



Mastering the different social media ad types is crucial to maximising your advertising efforts. By understanding the strengths and capabilities of each ad format, you can tailor your campaigns to suit your target audience and achieve your marketing goals. Using a multi-touch attribution model across all ad types to report on conversion sources can elevate your brand’s visibility, engagement, and conversions.

Remember, continuously monitoring and analysing your ad performance will allow you to refine your strategies and optimise future campaigns. With the ever-evolving social media landscape, staying up-to-date with new ad types and trends will keep you at the forefront of digital marketing success.Please contact if you’d like to explore how you can adapt your marketing activity.