Behind the Scenes.
Behind every campaign we send out, there’s a team fuelled by too much coffee, too many tabs open and a genuine love for the work. This month, we’re pulling back the curtain to show you a bit of what that actually looks like: a Perth original getting a full rebrand, an urgent fix every WordPress site owner needs to know about and a major update from Google that changes how businesses can be found in search.
As always, thanks for being along for the ride. Here’s what’s inside the metrics.
Urgent: Update your WordPress Site.
An emergency WordPress update was released in July to fix some critical flaws. Left unpatched, attackers can take full control of your site with no login required, and it’s already being actively exploited.
Update to WordPress 7.0.2 (or 6.9.5 / 6.8.6 depending on your version) as soon as possible, then check that your visuals, forms and key functions still work. Download our free WordPress Update Checklist.
Prefer not to deal with this yourself? Clout’s Security & Maintenance package covers WordPress core updates, plugin updates, security scanning, backups and hack alerts. Contact Us to learn more.
A Full Rebrand for a Perth Original.
Hay Interiors has been making curtains and blinds by hand in Perth since 1969, working with homeowners, designers and builders from their Nedlands showroom. With the business growing, they wanted a brand that carried the same quality as the work itself.
Clout was engaged to revitalise it – a new brand and style guide, a new website built around the made-to-measure process, new signage designed and installed at their showroom. One identity, consistent wherever someone meets the business. Click to view the new website.
No Website? No Problem for Google Search.
Big news from Google this month. Businesses can now connect their Instagram, TikTok, X, or YouTube accounts directly to Search Console and see how those posts are performing in Google Search, Discover, and Google News.
Following an earlier experiment announced in December, Google has now rolled this out fully as a new feature called platform properties. It gives businesses visibility into:
Which social posts are showing up in Google searchesThe exact terms people are typing in to find themHow audiences are engaging once they land on that content
Once set up, Search Console also provides a Performance report to track clicks and impressions, an Insights report showing recent traffic trends and top-performing posts, and an Achievements tracker for milestones like reaching a new threshold of clicks from Google Search.
Looking for a Perth Marketing Agency That Delivers Results?
Whether you’re a local business looking to increase brand awareness or an established company aiming to generate more leads, Clout Marketing provides tailored digital marketing solutions designed for the Perth market. Our expertise in SEO, digital marketing, Google Ads, social media advertising, and conversion-focused websites helps businesses build a stronger online presence and achieve sustainable growth. Learn more about our services and see how our team can help you reach your marketing goals.