Shaping the brand, campaign and website for Perth’s most iconic office towers.
Elm Property Investors offer investment opportunities for sophisticated investors.
Elm Property Investors is a boutique Australian fund manager specialising in commercial real estate. Founded by Julian Lodge and Adam O’Donoghue, the firm offers co-investment opportunities to sophisticated investors. Their hands-on approach focuses on long-term value, capital preservation and active asset management across diverse market cycles.
Clout was engaged by Elm to create a brand to reflect their new business venture with implementation across a range of digital and creative assets to bring the brand to life.
Scope Snapshot.
Scope Snapshot.
Clout delivered a modern, sophisticated and clean brand. There was particular emphasis on the core element of the brand (the word “Elm), which encapsulated and referenced the strength, longevity and reliability of the elm tree, which can live for hundreds of years. The project included;
Clout began by developing the campaign concept aligned to RSL WA’s objectives and ANZAC Day brand parameters.
We then expanded key campaign messaging and designs to website, social content, social ads and print/signage collateral to , ensuring consistent messaging and strong visibility across digital and physical channels to drive engagement.
Prior to campaign going live, Clout ensure all digital tracking was structure correctly to ensure accurate results measurements. Once this was set up, Clout scheduled social media content, set up and implemented targeted ads across Facebook, Instagram and LinkedIn to drive awareness of ANZAC events and activities and managed website updates. Finally, we produced and delivered printed promotional materials and signage to various locations around Perth.
The key ANZAC event, the dawn service at Kings Park, attracted a crowd of 22,500 people – who paid their respects to our servicemen and servicewomen. The gunfire breakfast at Government House was attended by 1,300 people, with a further 700 visiting the open gardens at Government House. There were 10,500 people in attendance at the march through Perth city.
“These fantastic numbers demonstrate how much Western Australians embrace our defence personnel and honour the sacrifices that they make for our country.” – MR P. Papalia A (Minister for Veterans Issues).
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“Clout Marketing have supported RSL WA in a range of marketing, design and digital activities. A special shout out for their support during ANZAC Day 2023, where they were instrumental in preparing branding, creative and advertising activity to deliver a stunning outcome that helped drive awareness and highlight the importance of ANZAC Day to the WA community. Would not hesitate recommending.“
Rachel Hogan
RSL WA Marketing Manager
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