Shaping the brand, campaign and website for Perth’s most iconic office towers.
A new brand for a growing fitness and martial arts business.
Emplify was the merging of 19 martial arts schools and fitness classes across Perth into one dynamic brand offering. More than just training, Emplify is about building confidence, resilience and community. Every class empowers individuals to grow stronger, inside and out, in a supportive and high-energy environment.
Clout was engaged to prepare and implement a brand strategy to help merge two established fitness and martial arts businesses into one entity and provide launch campaign support and ongoing digital marketing activities.
Scope Snapshot.
Scope Snapshot.
Clout delivered a bold, energising new name (Emplify), which united 19 individual karate and kickboxing schools under one powerful identity. The new name was crafted to be distinctive, memorable and deeply meaningful – representing not only physical strength but personal empowerment. The name Emplify captures the brand’s core promise: to inspire growth, confidence, and transformation through every class.
Activity included;.
The renaming and rebranding were executed through a customised process, involving a combination of customer research and stakeholder engagement to provide a holistic brand snapshot.
Our process:
The key ANZAC event, the dawn service at Kings Park, attracted a crowd of 22,500 people – who paid their respects to our servicemen and servicewomen. The gunfire breakfast at Government House was attended by 1,300 people, with a further 700 visiting the open gardens at Government House. There were 10,500 people in attendance at the march through Perth city.
“These fantastic numbers demonstrate how much Western Australians embrace our defence personnel and honour the sacrifices that they make for our country.” – MR P. Papalia A (Minister for Veterans Issues).
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“Clout Marketing have supported RSL WA in a range of marketing, design and digital activities. A special shout out for their support during ANZAC Day 2023, where they were instrumental in preparing branding, creative and advertising activity to deliver a stunning outcome that helped drive awareness and highlight the importance of ANZAC Day to the WA community. Would not hesitate recommending.“
Rachel Hogan
RSL WA Marketing Manager
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