LinkedIn has rolled out new Campaign Manager features designed to give advertisers better targeting, deeper insights, and more control over ad performance. If your business relies on LinkedIn to generate leads or build brand awareness, these updates could help fine-tune your strategy and improve your ROI.
What’s New in LinkedIn’s Campaign Manager?
LinkedIn’s latest updates focus on making ad management more efficient and improving the quality of campaign insights. Here’s what’s changing:
- A Smarter Way to Track Company Engagement – The new ‘Companies’ feature replaces the old Company Engagement Report, allowing businesses to track both paid and organic interactions and even save high-engagement companies as audience segments for future campaigns.
- Better Attribution & Performance Insights – New measurement tools, including Data-Driven Attribution, help advertisers understand the full customer journey—not just the last touchpoint. LinkedIn’s Measurement Insights dashboard also provides more in-depth performance tracking.
- More Qualified Lead Targeting – Advertisers can now connect LinkedIn’s Conversions API (CAPI) to their CRM, making it easier to target high-intent users similar to past leads, ensuring ad spend is focused on the right prospects.
How Can Businesses Leverage These Changes?
LinkedIn is doubling down on data-driven advertising, and brands that take advantage of these tools will have a clear edge over competitors. Here’s how to maximise these upgrades:
- Refine Your Targeting – Use the Companies feature to segment high-engagement businesses for retargeting.
- Optimise Campaign Performance – Leverage LinkedIn’s new attribution tools to understand which ad strategies are delivering real results.
- Improve Lead Generation – By syncing LinkedIn ads with first-party CRM data, brands can focus ad spend on high-intent users instead of broad audiences.
How Clout Marketing Can Help
At Clout Marketing, we turn ad platforms into high-performing revenue drivers. Whether it’s optimising your LinkedIn ads, refining your lead generation strategy, or leveraging better attribution tools, we’ll make sure your campaigns work smarter, not harder.
Let’s talk about how to maximise your LinkedIn ad performance. Get in touch today.