My name is Mackenzie and I’ve recently joined Clout as a Marketing Coordinator. Having just finished high school and coming from a hospitality background, moving into the marketing industry without prior experience was a little daunting. But as soon as I met the team at Clout, I knew this was the perfect place to start my new journey. Over the past month, I’ve dived headfirst into various projects, attended insightful client meetings and discovered that Cal and Carly will never run out of reasons to throw us morning tea. I’m pleased to say that I’ve enjoyed every moment.
Overcoming the Learning Curve
The first few weeks were a steep learning curve, as I got to know our clients and their individual goals. One of my initial tasks was writing social content and blogs. Getting feedback on my writing was initially nerve-wracking, but proved to be incredibly valuable. Working with Hayley, who has a great rapport with our clients and loads of experience writing for them, really taught me a lot and built up my confidence. She broke down how each business and industry has their own unique voice and that I need to tweak my writing style to match. This insight has been incredibly useful in helping me tailor my work to suit each client’s unique audience.
One of my highlights so far has been my second day, when I was asked to attend and help out at a shoot with Hayley. I found myself on a busy set with photographers, hair and makeup artists and an actress, all working together to create video content for one of our biggest clients. Witnessing the behind-the-scenes process of content production was really fun; it really does take a small village! Seeing everything come together and hearing the client’s positive feedback was really rewarding.
Eager for Continued Learning
Carly and the team at Clout have been incredibly supportive, they are always willing to answer my questions and provide constructive feedback on my work. I’ve already gained so much knowledge and feel like I’m beginning to find my footing. I’m eager to continue learning and helping our clients get closer to achieving their goals.