There’s plenty of news around telling us all about the plethora of AI tools we should be trying out, updates to platforms like Meta or Google and the non-stop networking events we should all be attending. We’ve waded through the news to bring you the important announcements.
Marketers And Sales Staff Feel Anxious Working On Data-Heavy Projects
92% of the 2,400 marketing and sales professionals surveyed in North America, Europe, and Asia-Pacific work with data or spreadsheets weekly. Data is a hugely important part of our roles. The results present an interesting gap in confidence and capability. In Australia, the data from Canva highlighted a confidence-competence gap that hinders productivity with 61% claim confidence when working with data, yet only 35% feel confident when starting a data-heavy task.
The research also found a 67% feel confident analysing and interpreting data, yet 72% regularly make spreadsheet errors. Common challenges include struggling with formulas (44%), difficulty interpreting complex spreadsheets (41%), finding analysis challenging (35%), still experience data anxiety despite 84% of organisations providing data literacy training.
Ads Are Appearing Above And Below Google AI Overview Search Results, Soon To Be Within
We’ve all become used to our Google results pushing AI Overviews. Sometimes they’re helpful, sometimes bordering on ridiculous. Does this new search behaviour change your paid search strategy and how are you planning for the impact of new features like this when they roll out? It hasn’t been long since we all started adapting to the new ChatGPT search behaviours, now Google is pulling the rug out from under us too. As consumers and marketers, it feels like we’re being conditioned to constantly brace for change. How often are you reviewing your strategies?
Find Out How Much Time It Would Take For You To Make As Much As These Highly Paid CEOs
This one’s just for funsies but it’s interesting to see the disparity between wages.
LinkedIn Has Launched A New Video Format For Single Day Campaigns
The platform has introduced First Impression Ads – a new full-screen, vertical video format designed for single-day campaigns. These ads, which will be available to customers globally later this year, appear as the first impression a member sees on LinkedIn, giving brands a powerful way to launch product announcements, events, or major moments with maximum visibility.
Rules For Bulk Email Senders- It’s Worth Keeping Track
If you hear the terms DKIM, DMARC and SPF thrown around then you’re likely trying to repair an issue with your emails being rejected by the big email gods (Google, Yahoo and Microsoft). Whether this has been triggered by a growth in email list, a change in domain/hosting or a new website, it can mean big trouble for your email open and click rates. Ask your friendly agency or marketing professional to help you sort all the acronyms and ensure your hard work doesn’t go straight to spam or, even worse, end up in quarantine.