In this month’s New and Newsworthy we’ve been keeping active with Steptember and mini golf, while also reflecting on what keeps brands moving forward: a clear identity, strong values and the trust you build with your audience.
This edition explores why trusted perspectives matter more than ever, how a strong brand identity builds connection and what it takes to grow a brand that goes beyond the logo.
Mini Golf Wins and Steptember Fun
We recently swapped our laptops for putters and played a round of mini golf at Holey Moly. There were some hole-in-ones, off-course putts, a few surprise champions and plenty of laughs along the way.
The team also took part in Steptember (a fundraising challenge that supports the Cerebral Palsy Alliance), clocking steps between meetings and supporting a great cause. It kept us moving and sparked the daily office question, “How many steps did you get today?”
On the Blog: Why Branding Is More Than a Logo
A logo isn’t your brand; it is just one part of it. Your brand is the full experience people have with your business. It is shaped by your values, your tone of voice, how you treat customers, the stories you share and the trust you build over time. All of this creates the impression people carry, and that impression is your brand.
Our latest blog looks at how businesses of all sizes can benefit from having a clear brand direction and why it is important to get the strategy right before jumping into design. Check it out!
Why Trusted Perspectives Outperform AI Content
With AI-generated content filling feeds, trust has become the deciding factor in what people engage with. LinkedIn’s latest research shows 77% of professionals rely on their networks over AI or search when looking for credible information.
For brands, this is a clear signal. Authority does not come from producing the most content, but from producing content people believe. Sharing insights from your team, amplifying expertise and keeping a human perspective will help your brand stand out in a crowded digital space. Trusted perspectives are what audiences value most right now. Read the full article from LinkedIn – here.
Monthly Read: Finding Your Brand Voice Online
Your brand voice is just as important as your visuals. It is what makes your content recognisable, builds trust and helps you connect with the right audience.
PR Daily’s recent article outlines practical steps to define and strengthen that voice. Start by anchoring it in your values and your audience’s expectations. From there, create simple dos and don’ts that keep your tone consistent across every channel, whether it is LinkedIn, email or customer interactions. The article also highlights the importance of listening to how people already talk about your brand and using that insight to shape your language.
When applied consistently, a clear brand voice makes your content feel natural, authentic and aligned with your strategy. It is one of the most effective ways to stand out in busy digital spaces and build long-term trust.
Interested in reading more of industry trends we’ve been keeping track of? See more of our recent blogs.
Our Clients Said It Best
We’re passionate about helping our clients thrive and their feedback says it all. When they win, we win. Take a look at the impact we’ve made, straight from the source.
“Carly from Clout has helped us turn our social media presence around. She did a complete audit of our social media and developed an easy to use strategy for us to follow. We are getting more engagement than ever and we’re having fun doing it! The Clout team can be as hands-on as needed – which we found to be beneficial as we could go away and work out an implementation plan in our own time knowing Carly was there if we had any questions.” – Liz Sheehan