Shaping the brand, campaign and website for Perth’s most iconic office towers.
The RSL was formed to support Veterans and their families.
RSL WA’s core mission is to meet the needs of each generation of Veterans and their families.
RSL WA recently engaged Clout to support on a range of creative and digital marketing services for ANZAC Day. As a part of Clout’s ongoing commitment to contribute to non-profit causes, we were happy to support.
Scope Snapshot.
Scope Snapshot.
Clout planned, designed and implemented the ANZAC day campaign for RSL WA. The objective was to drive awareness and attendance at the various ANZAC events held throughout Western Australia, with a primary focus on the various Perth events.
Clout began by developing the campaign concept aligned to RSL WA’s objectives and ANZAC Day brand parameters.
We then expanded key campaign messaging and designs to website, social content, social ads, print/signage, and advertising ensuring consistent messaging and strong visibility across digital and physical channels to drive engagement.
Prior to the campaign going live, Clout ensured all digital tracking was structured correctly to deliver accurate insights and measurement. Once this was set up, Clout scheduled social media content, set up and implemented targeted ads across Facebook, Instagram and LinkedIn to drive awareness of ANZAC events – and managed website updates. Finally, we produced and delivered printed promotional materials and signage to various locations around Perth.
The key ANZAC event, the dawn service at Kings Park, attracted a crowd of 22,500 people – who paid their respects to our servicemen and servicewomen. The gunfire breakfast at Government House was attended by 1,300 people, with a further 700 visiting the open gardens at Government House. There were 10,500 people in attendance at the march through Perth city.
“These fantastic numbers demonstrate how much Western Australians embrace our defence personnel and honour the sacrifices that they make for our country.” – MR P. Papalia A (Minister for Veterans Issues).
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“Clout Marketing have supported RSL WA in a range of marketing, design and digital activities. A special shout out for their support during ANZAC Day 2023, where they were instrumental in preparing branding, creative and advertising activity to deliver a stunning outcome that helped drive awareness and highlight the importance of ANZAC Day to the WA community. Would not hesitate recommending.“
Rachel Hogan
RSL WA Marketing Manager
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