Shaping the brand, campaign and website for Perth’s most iconic office towers.
Santelli Chong Architects create inspiring designs grounded in integrity and innovation.
Emerging from a multi-generational practice spanning four decades, Santelli Chong Architects is a company grounded in values of honesty, approachability, and collaboration with a reputation for going above and beyond for their clients.
Clout was engaged to support the creation of this new brand to help carry on a legacy of architectural experience, which involved delivering on a range of strategic, creative and digital initiatives.
Scope Snapshot.
Scope Snapshot.
Clout worked closely with the owners of the new business, which was aiming to respect the historical Santelli Architects name, while giving it an refreshed positioning and look. After several insight sessions, brand review and competitor research, it was decided that simple was best regarding the new name – Santelli Chong Architects.
The process began with insight sessions to understand the business, its history and ambitions. Clout conducted competitor research, reviewed the legacy brand and explored name options, checking each for clarity, resonance and URL availability.
A clean brand identity and style guide were then developed to reflect the new brand values and positioning. This informed copywriting with SEO consideration and a responsive WordPress website design and build – aimed to engage visitors. Supporting materials were designed to ensure a cohesive professional presence, with capability statement, templates, business cards, email signature and letterhead created.
The key ANZAC event, the dawn service at Kings Park, attracted a crowd of 22,500 people – who paid their respects to our servicemen and servicewomen. The gunfire breakfast at Government House was attended by 1,300 people, with a further 700 visiting the open gardens at Government House. There were 10,500 people in attendance at the march through Perth city.
“These fantastic numbers demonstrate how much Western Australians embrace our defence personnel and honour the sacrifices that they make for our country.” – MR P. Papalia A (Minister for Veterans Issues).
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“Clout Marketing have supported RSL WA in a range of marketing, design and digital activities. A special shout out for their support during ANZAC Day 2023, where they were instrumental in preparing branding, creative and advertising activity to deliver a stunning outcome that helped drive awareness and highlight the importance of ANZAC Day to the WA community. Would not hesitate recommending.“
Rachel Hogan
RSL WA Marketing Manager
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