Clout Marketing was engaged to manage the brand development and launch of a new land estate in Perth. Clout was tasked with the end-to-end development and implementation of a communications, creative and digital strategy to launch the new private estate in Aubin Grove.
Brand and launch a new land estate in a competitive and tight land market. This 100-lot subdivision features a convenient location nestled in an established area of Aubin Grove with nearby access to Aubin Grove Station, Harvest Lakes Shopping Centre, Cockburn Gateway Shopping City and over 10 parks and reserves with 1km.
Creative and strategic cut-through was imperative for this new brand. Clout devised a simple and unique name (Aubin Central) to reflect the convenience and proximity of the estate – and an accompanying brand that had impact and differentiation. A robust signage presence accompanied by inspiring video/photography, marketing collateral and an appealing digital footprint (web/social/search) helped to launch this brand into the marketplace with maximum impact.