Clout Marketing was approached to refresh the iconic Cooper & Oxley brand, which has a 60-year history in the Western Australian construction industry.

Client: Cooper & Oxley

Category: Strategy, branding, creative, media and digital

The Challenge

Refresh an iconic Australian construction brand while maintaining strong recognition and integration of past. The refreshed brand accurately reflected the brand positioning within the market, which reflected a reinvigorated approach to the competitive commercial construction industry.


Understand current and desired brand positioning and explore the strategy, visual and content deliverables to help achieve objectives.


Brand refresh, styleguide and implementation across a variety of channels.


Integrate new brand elements across print, digital, design and social platforms.