Clout Marketing

Clout Marketing was approached to reposition the Cooper & Oxley brand, which has a 60-year history in the Western Australian construction industry.

 

Client: Cooper & Oxley

Category: Rebrand

Date: 2019

The Challenge

Maintain strong historical recognition while providing a refreshed positioning and brand design to reflect a reinvigorated approach to the competitive commercial construction industry.

Strategy

Understand current and desired brand positioning and explore the strategy, visual and content deliverables to help achieve objectives.

Design

Brand refresh, styleguide and implementation across a variety of channels.

Online Presence

Integrate new brand elements across digital and social platforms.