Clout Marketing was approached to reposition the Cooper & Oxley brand, which has a 60-year history in the Western Australian construction industry.
Client: Cooper & Oxley
Category: Rebrand
Date: 2019
The Challenge
Maintain strong historical recognition while providing a refreshed positioning and brand design to reflect a reinvigorated approach to the competitive commercial construction industry.
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Strategy
Understand current and desired brand positioning and explore the strategy, visual and content deliverables to help achieve objectives.
Design
Brand refresh, styleguide and implementation across a variety of channels.
Online Presence
Integrate new brand elements across digital and social platforms.