WORK / ELM PROPERTY REBRANDING
Brand development for Elm Property Investors
The Brief
Elm Property Investors recently engaged Clout Marketing create a unique brand to reflect their new business venture.
Elm offers investment opportunities for sophisticated investors with a focus on high-quality Australian commercial, industrial, and retail real estate investment opportunities.
The Work
Clout delivered a modern, sophisticated and clean brand. There was particular emphsis on the core element of the brand (the word “Elm), which encapsulated – and referenced – the strength, longevity and reliability of the elm tree, which can live for hundreds of years.
The project included;
- Brand exploration research and brainstorming
- Logo conceptualisation and design
- Development of a comprehensive brand style guide to ensure consistency across all platforms
- Design and build of a modern, responsive WordPress website to build brand awareness and user engagement
- Creation and delivery of a range of high-impact marketing collateral including brochure, stationery and digital elements
“Working with Cal and the team at Clout Marketing has been a pleasant experience for Elm Property Investors. Their creativity and professionalism was demonstrated in every aspect of our project, from the logo design to the comprehensive brand style guide. The team’s expertise made the entire process seamless and enjoyable. We highly recommend Clout Marketing for their outstanding service and innovative approach.” –
