ELM PROPERTY INVESTORS
Investment opportunities for sophisticated investors.
The Brief
Brand development for Elm Property InvestorsElm Property Investors recently engaged Clout Marketing create a unique brand to reflect their new business venture.
Elm offers investment opportunities for sophisticated investors with a focus on high-quality Australian commercial, industrial, and retail real estate investment opportunities.
The Work
Clout delivered a modern, sophisticated and clean brand. There was particular emphsis on the core element of the brand (the word “Elm), which encapsulated – and referenced – the strength, longevity and reliability of the elm tree, which can live for hundreds of years.
The project included;
- Brand exploration research and brainstorming
- Logo conceptualisation and design
- Development of a comprehensive brand style guide to ensure consistency across all platforms
- Design and build of a modern, responsive WordPress website to build brand awareness and user engagement
- Creation and delivery of a range of high-impact marketing collateral including brochure, stationery and digital elements
