Behind the Scenes. Behind every campaign we send out, there’s a team fuelled by too much coffee, too many tabs open and a genuine love for the work. This month, we’re pulling back the curtain to show you a bit of what that actually looks like:

Behind the Scenes. This month we’ve spent more time on the road than usual; running content shoots, planning meetings and marketing industry events. While most of our work eventually finds its way onto a screen, the best outcomes often start with real conversations and a deeper

Behind the Scenes. This month has been one of testing, measuring and building — business as usual for the Clout team. We continue to explore how AI can support workflow development and efficiencies, while making sure mandatory non-AI time stays in the mix to keep ideas

Most businesses don’t struggle to generate traffic. They struggle to turn it into enquiries. Between paid search, social media and SEO, driving clicks has become relatively straightforward. What’s far more difficult, and far more important, is what happens after someone lands on your website. If your

Search hasn’t died, it’s gotten more demanding. AI platforms have raised the bar for what gets surfaced, and that’s changing the questions we’re hearing from clients. Less “how do I rank for this keyword?” and more “why isn’t any of this working?” The answers are pointing

Think about the last time you Googled something and clicked through to a website. Not just glanced at the top result. Clicked through, read the page, found what you needed. If you’re being honest, it’s happening less and less. More people are skipping the search entirely.

Starting The Year Off Strong. 2026 has already kicked off at full throttle. We’ve been busy building momentum for our clients, with one eye on the Winter Olympics and the other on the changes already reshaping marketing performance. In this edition of Inside the Metrics, we

As 2025 comes to a close, we’re keeping our focus on what’s ahead. It’s been a year of bold ideas, creative campaigns and strong partnerships and we’re grateful for the trust our clients have placed in us along the way. With the pace easing at the

Every few weeks or months, another update rolls out. A new platform feature, a shift in reach, a sudden drop in engagement because of an algorithm change. It’s easy to feel like your entire marketing strategy needs to reset each time. But chasing every algorithm change

Marketing looks simple until you try to do it all yourself. Between managing ads, creating content, tracking performance and adapting to constant platform changes, it quickly becomes a full-time job. That’s why many businesses reach a turning point where engaging a marketing agency is no longer

Trust is one of the most valuable currencies in marketing. It determines whether customers choose your brand, stay loyal or recommend you to others. But trust does not start after a purchase. It starts the moment someone sees your brand for the first time. In a

November is the month for that final marketing push before the year wraps up. Whether you’re refining campaigns, refreshing your 2026 strategy or planning that last big idea before Christmas, now’s the time to make it count. It’s the season where brands are trying to cut