Creative and strategic cut-through was imperative for awareness building and launch. An integrated online and offline advertising campaign was development in conjunction with a robust signage presence to help drive enquiry. Accompanied by inspiring video/photography, marketing collateral and an appealing digital footprint (web/social/search) helped to launch this apartment product into the Perth marketplace with maximum impact.
Clout Marketing was appointed to handle the marketing and launch of The Reserve apartments in Willagee.
Client: The Reserve Over 55 Apartments
Category: Full Service
Launch a new over 55s apartment development in a competitive retirement market.
The 36 apartments feature a scenic parkside location nestled in the stunning City of Melville. The over 55s development offers 2 and 3 bedroom apartment options with access to on-site indoor heated pool, fully fitted gym, refurbished social centre and a vibrant and welcoming community. Clout was tasked with the development of a communications strategy, creative and digital to launch and market the new apartments.