Clout Marketing was appointed to handle the marketing and launch of The Reserve apartments in Willagee.


Client: The Reserve Over 55 Apartments

Category: Full Service

Date: Ongoing

The Challenge

Launch a new over 55s apartment development in a competitive retirement market.

 The Strategy

Creative and strategic cut-through was imperative for awareness building and launch. An integrated online and offline advertising campaign was development in conjunction with a robust signage presence to help drive enquiry. Accompanied by inspiring video/photography, marketing collateral and an appealing digital footprint (web/social/search) helped to launch this apartment product into the Perth marketplace with maximum impact.

The 36 apartments feature a scenic parkside location nestled in the stunning City of Melville. The over 55s development offers 2 and 3 bedroom apartment options with access to on-site indoor heated pool, fully fitted gym, refurbished social centre and a vibrant and welcoming community. Clout was tasked with the development of a communications strategy, creative and digital to launch and market the new apartments.

The team at Clout Marketing in Perth has extensive experience with all aspects of strategy, digital and design – and have previously worked with some of Perth’s most prominent apartment developers.

Strategy and Planning

Complete marketing strategy including brand, product, signage and digital.

Sign and Print

Design, print and installation of brochures, on-site directional and promotional signage.

Online Presence

Website design/build/management, digital lead generation planning/build/management, social media strategy/community management/advertising, search engine optimisation, Google Ads/Display Network/animated HTML5, email campaign design/build, digital analytic integration throughout.

Media and Content

Media planning/booking, radio copywriting/production, content planning/capture/drone aerial/edit,.