Clout Marketing was appointed to handle the marketing, design and digital activity to generate enquiry for The Reserve apartments in Willagee.


Client: The Reserve Over 55s Apartments

Category: Strategy, branding, creative, media and digital

The 36 apartments feature a scenic parkside location nestled in the stunning City of Melville. The over 55s development offers 2 and 3 bedroom apartment options with access to on-site indoor heated pool, fully fitted gym, refurbished social centre and a vibrant and welcoming community. Clout was tasked with the development of a communications strategy, creative and digital to launch and market the new apartments.

The team at Clout Marketing in Perth has extensive experience with all aspects of strategy, digital and design – and have previously worked with some of Perth’s most prominent apartment developers and retirement village operators.

Strategy and Planning

Marketing and creative campaign development supported by media and digital strategy.

Design, Signage and Print

Design, print and installation of signage, design/print of brochures and various print collateral.

Digital Management

Website design/build/management, lead generation/marketing automation, Facebook/Instagram content and community management, Facebook/Instagram advertising management, Search Engine Optimisation, Google Ads/Display Network, email design/build/send management and analytics insights.

Content Production

Media planning/booking, radio copywriting/production, HTML5 animated ad design/build and copywriting/content creation.

The Challenge

Launch a new over 55s apartment development in a competitive retirement market.

 The Strategy

Creative and strategic cut-through was imperative for awareness building and launch. An integrated online and offline advertising campaign was development in conjunction with a robust signage presence to help drive enquiry. Accompanied by inspiring video/photography, marketing collateral and an appealing digital footprint (web/social/search) helped to launch this apartment product into the Perth marketplace with maximum impact.