Clout Marketing was approached to handle the strategy development, campaign creative and ongoing integrated marketing activity for the 1,000 lot masterplanned Perth land estate Vista (Karnup).
Client: Vista Estate (Golden Group)
Categories: Strategy, branding, creative, content, production, media and digital
Strategy and Planning
Marketing and creative campaign development supported by media and digital strategy.
Design, Signage and Print
Design, print and installation of various on-site large format, wayfinding and lot signage. Design and print various brochures and promotional flyers and posters.
Digital Management
Website management, lead generation optimisation, Facebook/Instagram content and community management, Facebook/Instagram advertising management, Search Engine Optimisation, Google Ads Management, email design/build/send management and analytics insights.
Content Production
Media planning/booking, radio script writing/production, HTML5 animated ad design/build and copywriting/content creation