Recession Proof Marketing During a recession, businesses often face significant challenges in maintaining their growth and profitability. However, with the right marketing strategies, businesses can position themselves for success even in tough economic times. Here are ten marketing tips to help businesses navigate a recession: 1. Focus on Customer Retention: It’s more cost-effective to retain existing…
Give Write Volunteering Last month Clout Marketing and six carefully selected recruits rolled our school shirt sleeves up to lend a helping hand to the team at Give Write. Give Write take donations of new and pre-loved stationery and recycle, repackage and redistribute to kids in need so they have the tools to feel engaged…
New Marketing Coordinator Joins Clout Marketing Clout Marketing are excited to announce the appointment of Hayley Harman as Marketing Coordinator. Hayley has a strong background in retail sales and marketing and will be working across a range of Clout’s new and existing clients. “We’re excited to have Hayley join the team. She brings a strong…
Marketing automation touches most of your sales pipeline whether you planned it that way or not. From email confirmations to your CRM – automation helps us connect to our customers. What should you be thinking about this year when it comes to automation? Source of data. Where is your data from? How many places within…
Clout secures two new clients and welcomes return of Strategy Director Clout Marketing are excited to announce their recent appointment on two new businesses; SensesWA and Ascolta Early Learning and Care. SensesWA is a leading not for profit organisation, providing disability services to the Western Australian community since 1895. And, Ascolta Early Learning and Care…
Why are third party cookies in the news – and do they come with chocolate chips? When websites store information in your browser, these can then be used for other websites (or social media platforms) to show you ads based on what you’ve been looking at. Think of this concept as a digital trail of…
You might not have the time to spend days each month reviewing your marketing results, but there are some metrics that you should be checking on a regular basis. Benchmarking these metrics will help you make some top level decisions for your business when you’re ready to grow. Organic Search Terms – What are people…
Clout Marketing has hired Emily Sage as Account Coordinator. With growth through 2020 and 2021, the Clout team now adds Sage’s enthusiasm, content creation and digital skills to the business. With several years of experience in a range of industries plus a marketing degree, Sage will play a key supporting role across planning, media, digital…
Entries for Campaign Brief’s The Work are closed for 2022, so while we wait impatiently to hear of the brilliant pieces of work which were just that little bit more brilliant, we’re strolling down memory lane looking at past winners. Here are some of our favourites. Ikea’s Animal Crossing Catalogue In 2020, Ogilvy Taiwan created…
Clout Marketing appoints Carly Willcox to the role of Account Director. With nearly 20 years of experience across both client and agency side, Clout is excited to welcome Carly to the team. Clout Marketing’s Managing Director Cal Willcox said; “Having Carly join Clout will add great depth of experience to the to the team. Carly…